The sigma male is perhaps the most ubiquitous internet image born from the online right wing ‘manosphere.’ And despite the fact that this online milieu appears to no longer have much control over how the meme is represented in popular culture, losing to a group of people who have distorted the phrase to parody the manosphere’s worst tendencies, this has paradoxically only led to it becoming an even more effective mechanism to recruit young men into their patriarchal right wing vision of masculinity. The whole point of such memes is to invoke the phrase “he is just like me,” presenting various figures in popular culture meant to embody the archetype as role models for the viewer to admire. Yet even memes parodying this format to the extreme of depicting chainsaw wielding serial killer Patrick Bateman from the film American Psycho as a sigma male have, to varying degrees of semi-irony and sincerity, been used by online right wing posters as a recruitment mechanism for their ideology. However much one points out the neurotic, narcissistic, and even sociopathic traits that these hyper-masculine subcultures condition, the only response they must amount in order to continue to amass adherents is some flippant, semi-ironic affirmation of such accusations akin in tone and seriousness to the ‘chad yes’ meme.
Do you have any idea where I can actually see this ad it seems to have been scrubbed from the internet